The content creation and publication lasts 2 weeks. Once completed, the influencer team has 1 week to upload all data to the promotional content products.

As this operation is completed, you will receive a notification from the App and you will be able to view the respective results in your promotion tab. Below is an explanation of the results you will see and their meaning.

Instagram Post

  • Reach: The number of unique accounts that have seen all posts

  • Impression: The total number of times posts were viewed. In relation to coverage, the higher the Impressions, the greater the interest shown by the public.

  • Like: The total number of likes obtained from all posts

  • Comments: The total number of comments obtained from all posts

  • Direct: The total number of times posts were sent via private message

  • Saved: The total number of times posts have been saved

  • Profile View: The total number of visits received to the profile of each influencer

Instagram Stories

  • Views: The number of unique accounts that have seen all the stories

  • Impression: The total number of times posts were viewed. In relation to coverage, the higher the Impressions the greater the interest shown by the public

  • Answers: The total number of responses in Direct via stories

  • Profile Visits: The total number of times influencer profiles have been visited via stories

  • Tap on stickers: The total number of times stickers have been clicked

  • Click on the link: The total number of times you have been given Swipe-up

An Influencer Marketing promotion is not designed to produce sparks. You create the campaign, you hire the influencers, you produce the content, and then... until the next time the company decides to carry out a new promotion.

A promotion "always-on" allows you to get results in the long term much higher and always increasing. Activating, instead, one-off promotions allow you to have results that however have a limited effect on the duration of the promotion.

To finally scale your results you can activate the service through annual campaigns.

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